Website · Wellness practice · Northeast Italy
Persona Ambiente: a site that sounds like the person behind it
Anna Predieri brings together Tai Chi, foot reflexology, moxibustion and Feng Shui, the result of over forty years of research. I redesigned her website from the ground up, rewrote the copy with her and made the site easy to find on Google.
The starting point
The old site was dark blue and black: clean, but cold and corporate, far from the warm, essential tone of Anna’s flyers and of the way she talks to people. Some of it was out of date too: it still said thirty years.
What I built
A visual direction first, then the site. The palette comes from the five elements of Chinese tradition, water, wood, fire, earth and metal, on a warm cream base, with a light and a dark theme.
- Ten pages: one for each practice, plus her story, her handmade creations, the events and the contacts.
- Copy rewritten together with Anna, keeping her words. Consistent terms help readers and Google alike.
- Video testimonials from her clients, with the transcripts on the page.
- An events page with the archive of past flyers.
Built to be found
Search engines read the same site people do, so the SEO went into the structure, not only into keywords: one clear heading per page, descriptions that name the practices and the towns she works in, structured data that describes her business, a sitemap.
Then speed: images converted and resized, fonts served by the site itself, a heavy carousel library replaced by a few lines of native code. The mobile performance score of the homepage went from 67 to 99, and every page scores 100 for accessibility, best practices and SEO.
Last, the local side: her Google Business Profile is set up and live, so the practice shows up on Maps for people searching nearby.
Under the hood
- React + Vite
- Tailwind CSS
- Structured data (JSON-LD)
- WebP images
- Self-hosted fonts
- Cloudflare
- Google Business Profile
Lighthouse on mobile: 100 for accessibility, best practices and SEO on every page.